According to AAA, this Labor Day weekend will have the lowest gas prices in three years with a national average of $2.58 a gallon – $.25 less than last year. For most people, more affordable gas means more miles driven. For those of us in the OOH industry, that means more people seeing our ...
Happy National Roller Coaster Day! National Roller Coaster Day has been celebrated every year on August 16th since 1986. And the out-of-home advertising industry should really be celebrating. According to data from Kantar, “Amusement, Water and Theme Parks,” lowered their overall ad spend by 1.5% last year, decreasing spending on display ads, print, and ...
These days, there is a lot of buzz about ride-sharing and autonomous vehicles, but the fact is, Americans are driving more now than ever before. In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million. That adds up to a lot ...
This January, CBS released a report listing all of the generations by birth year. Somehow, they forgot to list Generation X, people born between 1965 and 1980. This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.” The advertising industry would ...
