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Monthly Archives: November 2017

THE GEOPATH REBRAND: WHY BRANDS MATTER
A conversation with Kym Frank and Lee Rafkin

by Scott Fiaschetti 15. November 2017 Geopath News, Marketing 0
THE GEOPATH REBRAND: WHY BRANDS MATTER <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Kym Frank and Lee Rafkin</span>
  Kym Frank and Lee Rafkin sat down over nachos and Coronas to discuss the Geopath rebrand one year later.   Lee: Hey Kym. It’s been one year since we created the Geopath brand, formerly known as The Traffic Audit Bureau for Media Measurement, or TAB. I thought it would be a good time to ...

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