VAI in Out of Home definitely belongs at the cool kids table. It is our differentiator in media measurement and is worthy of special attention. VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad ...
Are you ready to take in The BIG Picture? No, we’re not talking about the latest Hollywood blockbuster. We are talking about the 2016 TAB/OAAA Out of Home Media Conference & Expo hosted April 18-20 at the legendary Boca Raton Resort & Club in Boca Raton, FL. This year’s theme, “The BIG Picture,” is an ...
by Nick Guercio & Nickelina Noel If you haven’t heard about LinkNYC, then you need to check out the free, high speed Wi-Fi network set to launch at least 7,500 Link kiosks across NYC. The program, funded through advertising, contributes to digital OOH advertising by providing a well-positioned and innovative platform. We took a trip ...
