The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron. He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...
Do you know how audience composition is calculated, or why it is an important metric in understanding the quality of impressions for a particular OOH unit? Composition expresses the percentage of a unit’s impressions that are made up of a particular audience. It is calculated by dividing the target audience impressions by the total audience ...
What’s the difference between a GRP and a TRP? Here is an overvew explaining the difference. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
Tell us a little bit about FerryAds FerryAds is a full-service advertising company based in the New York Metro area that my husband, David, and I founded in 1987. We help businesses connect with commuters on the Staten Island Ferry through high-impact OOH advertising on the ferry boats, in the terminals, and in connected ...
Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...
Geopath, a not-for-profit organization which uses audience location data and media research to analyze out-of-home (OOH) advertising, announced the election of Executive Committee members and welcomed new members to the Board of Directors during their Board of Directors meeting on November 13, 2018. Newly elected to Geopath’s Board of Directors is Betsy McLarney, CEO of ...
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...
by Joshua Lowcock – Head of Digital/Innovation at Universal McCann Thank you to Joshua Lowcock for this insightful piece of thought leadership. We thought it would be interesting to our members. It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively ...
Labor Day marks the end of summer, and for many, is one more chance for a fun and relaxing long-weekend activity, whether it means going for a swim or just having a cookout with friends. For some, a trip to the beach or the lake may be this weekend’s activity. An average of 40% ...
