For this week’s spotlight, let’s take a look at the “Motor City”, and largest city on the US/Canada border – the Detroit DMA! Detroit has a well-established place in history as the center of the US auto manufacturing industry. But did you know that Detroit is also the first for many other auto-related accomplishments as ...
For this week’s spotlight, let’s take a look at the “Horse Capital of the World” – the Lexington DMA! As mentioned, Lexington, KY is considered the “Horse Capital of the World”, and for good reason! It is home to several renowned racetracks and associations, including Keenland, which is highly regarded for its thoroughbred champion ...
With Super Bowl LVI only a few weeks away, football fans are excitedly watching this weekend’s conference championship games, which will determine the two teams that will face off in the big game. The Cincinnati Bengals are among the 4 teams competing in their respective championship games this weekend. This is the first time in ...
For today’s GeekOUT Fast Fact, let’s look at the market home to the US capital – the Washington, DC DMA. While Washington, DC is famously the nation’s capital, and deep with history, here are some lesser-known facts about the market. Did you know that at least two US Presidents have owned alligators as pets while ...
For today’s GeekOUT Fast Fact, let’s take a look at a market home to the capital and largest city in West Virginia – the Charleston-Huntington DMA. Did you know that the country’s first natural gas well was discovered by mistake in Charleston? While digging for salt deposits, Captain James Wilson and his team accidently drilled ...
For today’s GeekOUT Fast Fact, let’s take a look at a market home to Georgia’s oldest city – the Savannah DMA. On top of being Georgia’s oldest city, did you know that Savannah has been dubbed “America’s First Planned City?” It was planned and developed by founder James Oglethorpe, in an arrangement that came to ...
As we reach the end of 2021, there are many moments to reflect on throughout the year. However, let’s instead take a look back through history at the celebration of New Year’s itself! Did you know that the first New Year’s celebration dates back over 4,000 years, to Julius Caesar? Caesar was the first to ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the fastest growing city in California – the Sacramento DMA. Sacramento is California’s capital city, but did you know that it is the 6th city to be designated the state capital? It has actually been the capital city on two separate ...
Geopath is excited to announce that OOH spend data for the first half of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the second largest city in Washington – the Spokane DMA. Spokane is the 99th largest city in the US, and has a long and fascinating history. In the summer of 1889, the “Great Spokane Fire” destroyed much of the city’s downtown, ...
