OOH in Oklahoma: The State by Numbers
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across the 77 counties of Oklahoma!

Did you know that Oklahoma has more man-made lakes than any other state in the US, with 200 non-natural lakes? Additionally, OK has over 11,000 miles of shoreline thanks to major tributaries like the Arkansas and Red Rivers.

Cimarron County at the end of Oklahoma’s panhandle is the only US county that touches 4 other states: Colorado, New Mexico, Texas and Kansas. Interestingly, per the state’s Constitution, a county in the state can actually be dissolved; all taxable property in the state must be worth less than $2.5 million, then ¼ of county residents must sign a petition, and over half of voters must be in favor. It would then be combined with an adjacent county.

At the state level, Geopath audits about 14,000 spots, with inventory coming from 29 different operators! In the state, there is a total population of nearly 4 million.

Here are a few great potential audience segments to be aware of in the state!

According to Geopath Insights Data, of the 4 million OK residents, 39% report that they have grilled outdoors, 37% have done lawn care, and 32% report doing outdoor gardening in the last 12 months.

Within the past 12 months, 15% of residents in the state have been fishing, 15% have gone bicycling, 13% have been camping, 13% have been hiking/backpacking, and 12% have gone running/jogging. Additionally, 13% of residents say they belong to a gym/fitness club.

In the last year, 21% of residents have been to a professional sporting event, 16% have been to a theme park, and 15% have visited the zoo.

Of those in the state, 46% have stayed in a hotel/motel in the last year, and 29% plan to take a family vacation in the upcoming year.

Let’s take a look at the Geopath Infographic for the Tulsa DMA!

Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at [email protected].