OOH in Arkansas: The State by Numbers
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across the 75 counties of Arkansas!

Did you know that Arkansas is the only public place in the US where you can dig for your own diamonds? Crater of Diamonds State Park, located in Murfreesboro, AR was first discovered in 1906, and now allows visitors to mine for diamonds themselves – you can even keep whatever you find! This location is popular among visitors of all ages, and is one of the few places in the world where you can publicly mine for diamonds yourself.

Don’t go mispronouncing the state’s name, either! Technically speaking, the name must be pronounced the official way, “Ar-kan-saw”. Pronunciation any other way is illegal, though you’re not likely to face punishment.

At the state level, Geopath audits over 7,200 spots, with inventory coming from 22 different operators! In the state, there is a total population of about 3 million.

Here are a few great potential audience segments to be aware of in the state!

Within the past 12 months, 19% of residents have been swimming, 16% have been fishing, 14% have gone bicycling, 13% have been camping, and 12% have been hiking/backpacking.

According to Geopath Insights Data, of the 3 million AR residents, 39% report that they have grilled outdoors, 37% have done lawn care, and 32% report doing outdoor gardening in the last 12 months.

In the last year, 19% of residents have been to a professional sporting event, 15% have been to a theme park, and 14% have visited the zoo.

Of those in the state, 45% have stayed in a hotel/motel in the last year, and 28% plan to take a family vacation in the upcoming year.

Let’s take a look at the Geopath Infographic for the Little Rock DMA!

Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at [email protected].