Geopath Market Spotlight | Cincinnati DMA
GeekOUT Fast Fact Friday

With Super Bowl LVI only a few weeks away, football fans are excitedly watching this weekend’s conference championship games, which will determine the two teams that will face off in the big game.

The Cincinnati Bengals are among the 4 teams competing in their respective championship games this weekend. This is the first time in 33 years that the Bengals have been in the running for the AFC Championship title. On top of that, the Bengals are one of 12 NFL teams that have never won a Superbowl championship.

In honor of their momentum this season, let’s look at OOH in their home market – the Cincinnati DMA. Here are some specifics about the OOH media in this market.

According to Geopath Insights, there are nearly 5,000 spots measured by Geopath within the Cincinnati market, which generate over 353 million impressions each week! Additionally, this market has a population of 2.4 million, with almost 40% of all commuting trips within the DMA taking 30 minutes or more.

For more insights on the Cincinnati DMA, please see our 2021 DMA infographic below.

Next, let’s look at who is spending in OOH within the DMA for January – June of 2021.

There is a fairly varied mix of advertisers in the top OOH spenders list. Perennial national advertiser McDonald’s takes the top spot, with appearances from insurance carriers like Geico and Allstate, as well as food store chains Meijer and Kroger. Two different casinos also appear in the list of top spenders as well. Based on the variety of sectors represented, advertisers are clearly aware of the competitive advantages that OOH in the Cincinnati market can offer when trying to reach their respective audience!

Geopath has compiled OOH advertising spend data for Q1 and Q2 of 2021 (January-June) sourced from Kantar for the DMA, as well infographics for this and all 200+ DMAs across the country. Both the OOH spending reports, and DMA Infographics can be accessed by Geopath members in our geekOUT Library. If you are not currently a Geopath member, please reach out to us on [email protected] to find out how you can access this information.

Be on the lookout for the Q3 OOH spending report soon!