2023 Annual Forecast Launching February 27th

03. February 2023 Geopath News 0
2023 Annual Forecast Launching February 27th
A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...

2022 Year in Review

10. January 2023 Geopath News 0
2022 Year in Review
A Message from Geopath President, Dylan Mabin The past three years have been an epic journey for the OOH industry. We saw monumental shifts in consumer behavior at a scale likely never to be seen again in our careers. Through it all, Out of Home advertising persevered, adapted, and continued to perform well. 2022 epitomized ...

Geopath Sets Out to Provide a Foundation for The OOH Industry
By Dylan Mabin, President, Geopath

Geopath Sets Out to Provide a Foundation for The OOH Industry <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...

Geopath Names Dylan Mabin President
Audience Measurement Veteran Will Lead Geopath into the Future

Geopath Names Dylan Mabin President <br/> <span style='color:#000000;font-size: 18px;'>Audience Measurement Veteran Will Lead Geopath into the Future</span>
May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...