We can’t wait to see all of you! The three of us are thrilled to co-emcee this year’s conference with a shared purpose bringing us together – our love and passion for the OOH Media industry. The changing landscape of the last two years has reminded us that our strength lies within our differences and not our ...
Coming off a year of strong growth, the OOH industry is positioned with incredible opportunity for greater spend in the media mix. Dylan Mabin, EVP of Operations and Acting President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, provides an overview of place-based media within Geopath’s products and services. He ...
We’re excited to announce that for the first time, placed-based media is now availble in the Impression Variation Dashboard of our Insights Suite. Starting today, buyers and sellers will be able to analyze how their placed-based media plans are performing compared to actual observed impressions. This is a great advancement for Geopath’s fastest-growing OOH inventory ...
Join us as we ‘Collaborate with Purpose’ Join us to ‘collaborate with purpose’ at the 2022 GO OOH Media Conference and Expo in beautiful Marco Island, Florida. We’ve scheduled a full slate of outstanding speakers that you will not want to miss: For the most up-to-date information on the 2022 GO OOH Media Conference and ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...
New York, NY (February 18, 2022) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced it has promoted five employees and added four staff across various functions. Newly promoted within the Geopath organization are: Brian Ryu, Senior Manager, Transit & Fleet. Ryu was previously Transit ...
Please be advised that we have received several questions from our members regarding unexpected reach results for some inventory plans run using the Workspace Module of the Insights Suite. Geopath is currently investigating to determine the root cause and will provide an update early next week with more information on specific use cases and media types that ...
