Understanding Location Data in the Geopath Insights Suite
Providing our perspective on recent location data news

Understanding Location Data in the Geopath Insights Suite <br/> <span style='color:#000000;font-size: 18px;'>Providing our perspective on recent location data news</span>
  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

Supporting OOH Collaboration, Standardization And Competition
Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry.

Supporting OOH Collaboration, Standardization And Competition <br/> <span style='color:#000000;font-size: 18px;'>Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry. </span>
Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...