For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Alabama 67 counties!
At the state level, Geopath audits nearly 15,000 spots, with inventory coming from 41 different operators! In the state, there is a total population of 5 million, presenting a large opportunity for audience exposure.
Here are a few great potential audience segments to be aware of in the state! In the last 30 days, a full 65% of the state’s population has been to a Quick Service Restaurant to eat. Approximately 20% of the population report that they have been to a sporting event in the past 12-months, 15% to a theme park, 14% to the zoo, and 21% to a casino. Of the 5 million Alabamians in the state, 15% report that they have been biking, 13% have been hiking/backpacking, and 13% have been camping in the past 12 months.
In the coming 12 months, 29% of the population report that they have plans to go on a family vacation, and 10% plan to look for a new job.
While we’re on the subject of OOH in Alabama, here is newest geekOUT market infographic for the one of the DMAs in the state – the Mobile market!
There are more infographics on the way! Don’t see a market you are looking for? Reach out to us at geekOUT@geopath.org. Additional Market Spotlights will be added over the coming weeks.