A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th.
As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will will include much improved reach and frequency metrics generated via our new and enhanced model.
The Geopath team has been hard at work preparing to launch this year’s forecast and we are excited for it to become the transactional dataset for the industry. We also want to ensure our members have all the tools and information to take full advantage of the new data.
We will be hosting the first of two webinars on February 23rd to better familiarize all members with this year’s release and answer any questions. Click below to register:
Additionally, we are developing a collection of support materials including FAQs, video tutorials, user guides, and one-pagers that will be available shortly to all Geopath members via the GeekOUT Library and within the Tools section of the website.
As always, we are appreciative of the support of our members during these last several months of development and data validation. We truly believe these enhancements will elevate the Out-of-Home industry to new heights and help all our members transact confidently in 2023 and beyond.