Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library.
As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report.
In looking at the top ten DMAs across the country, there are some interesting patterns we uncovered. Geico is a top OOH spender in 8 of the top 10 DMAs, and Apple trails close behind as a top spender in 7 of these markets. McDonald’s is also a big presence in these markets, being a top OOH spender in 5 of the top 10 DMAs.
Zooming out a bit, as in Q1, Geico continues to be a top OOH spender across the country, appearing in 53 markets across the report. However, McDonald’s eclipses Geico, appearing in 63 markets across the report!
For even more insights and trends, members can find the full report in our geekOUT Library now! If you are not currently a Geopath member, please reach out to us on firstname.lastname@example.org to find out how you can access this information.