Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem
Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas
30. April 2019 Geopath News, Insights and Innovation 0
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...