Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year
27. March 2018 Geopath News, Insights and Innovation, Marketing 0
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...