Geopath Legacy Tools Decommissioned
ADS and OOH Plan Decommissioned on April 1st

Geopath Legacy Tools Decommissioned <br/> <span style='color:#000000;font-size: 18px;'> ADS and OOH Plan Decommissioned on April 1st</span>
While our legacy systems (ADS and OOH Plan) have remained available to our members to allow access to this historical data for non-transactional purposes only, we will no longer be supporting these legacy tools. Both ADS and OOH Plan will be decommissioned on April 1st, 2021 as previously announced. We recommend that users of these tools transition to the Insights Suite. ...

2021 Annual Forecast Release Notes | Updated
A message from Geopath

2021 Annual Forecast Release Notes | Updated <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In preparation for the March 29th release, we want to share some important notes on what to expect as well as provide updates on key milestone dates. Deadline for Adopting the 2021 Forecast  Updated 2021 demographic audiences (previously available combinations of age, gender, ethnicity, household income) will be available on March 29th. As such, we are asking that the 2021 release to become the official currency of the OOH industry on March 29th, 2021. On this date, the 2021 ...

2021 Annual Forecast Release Notes | Updated 3/22/21
Important Release Notes and Updates

2021 Annual Forecast Release Notes | Updated 3/22/21 <br/> <span style='color:#000000;font-size: 18px;'>Important Release Notes and Updates</span>
Over the next two weeks there will be two significant releases one on March 22nd and another on March 29th. In preparation for these releases, we want to share some important notes on what to expect as well as provide updates on key milestone dates.    New Deadline for Adopting the 2021 Forecast  The 2021 forecast takes into account the vehicular and pedestrian traffic and activity ...

March Madness Insights
GeekOUT Fast Fact Friday

19. March 2021 Uncategorized 0
March Madness Insights <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. With first-round games for the men starting later today and the women’s first round tipping off on Sunday, we know everyone is excited to tune into the “Big Dance.”   ...

Beating the Odds with OOH
GeekOUT Fast Fact Friday

12. March 2021 Uncategorized 0
Beating the Odds with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. Even if you’re not a gambler, the idea of turning a $5 ticket into $750 million makes you rethink things!   Given that purchasing a ...

March 8th Release Notes and Updates
A message from Geopath

March 8th Release Notes and Updates <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...

Reaching Mortgage Audiences with OOH
GeekOUT Fast Fact Friday

Reaching Mortgage Audiences with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
It is well documented that the past 12 months have brought a great deal of change to a variety of industries. While some industries saw declines, others such as the automobile industry (a topic we wrote about back in October) and the housing market have done incredibly well over the last year.     In terms of the housing market, 2020 saw continued increases in new homeownership compared to years prior.    Mortgages rates reached all-time lows, and many took advantage of the moment to ...

Geopath Announcement | Release Notes – Updated 02/22/21
Notes, updates and reminders related to the February 22nd release.

Geopath Announcement | Release Notes – Updated 02/22/21 <br/> <span style='color:#000000;font-size: 18px;'>Notes, updates and reminders related to the February 22nd release.</span>
Our bi-weekly release into the API and Insights Suite occurred on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes A complete list ...