Geopath Announcements | Looking Ahead

Geopath Announcements | Looking Ahead
Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...

Geopath Member Spotlight: Swiftmile
A conversation with Joel Martin, Vice President of DOOH at Swiftmile

Geopath Member Spotlight: Swiftmile <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Joel Martin, Vice President of DOOH at Swiftmile</span>
Worlds colliding   How did you join Swiftmile? For me, Swiftmile is 20 years of industry experience converging. I started my career in transportation. In college, I happened to meet the international export manager for an Italian bicycle and moped manufacturer called Malaguti, which had been in business since 1930. I started as an intern ...

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency
A message from Geopath

Geopath Announces Midyear Annual Forecast Release and  Continued Refinements to Reach and Frequency <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

Top OOH Spenders By DMA: Dallas–Ft. Worth
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Dallas–Ft. Worth <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
For today’s GeekOUT Fast Fact, let’s travel to back to the Lone Star state and revisit a DMA that we touched on last fall: Dallas-Ft. Worth. In  September, we compared first and second quarter spending, and noted the top advertisers spending during these periods in Texas’s largest market. With the release of Kantar advertising spend data for Q4, the Geopath team has compiled two reports so ...

Workspace Classic to be Decommissioned
A message from Geopath

Workspace Classic to be Decommissioned <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
As a reminder, the Workspace Classic module is scheduled to be decommissioned, and will no longer be available in the Insights Suite after April 23rd, 2021. Any market plans or inventory plans previously created using the Workspace Classic module will be accessible in the new Workspace module. Users, however, will need to rerun any inventory plans when opening for the first time in the new ...

April 19th Release Notes | Updated
A message from Geopath

April 19th Release Notes | Updated <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
Our next bi-weekly release to the API and Insights Suite is scheduled for Monday, April 19th. In preparation, we would like to share a few updates and announcements. Inventory Updates  An inventory update was part of the April 19th release. Please click here to see a list of all the new Geopath IDs that have been added to the database as part of the release, or that have had changes to either their status or impressions. As previously announced, the ...

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH
GeekOUT Fast Fact Friday

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...