A Look At The Year Ahead For Geopath and OOH Media Measurement
DPAA Research Committee Presentation with Dylan Mabin

A Look At The Year Ahead For Geopath and OOH Media Measurement <br/> <span style='color:#000000;font-size: 18px;'>DPAA Research Committee Presentation with Dylan Mabin</span>
Coming off a year of strong growth, the OOH industry is positioned with incredible opportunity for greater spend in the media mix. Dylan Mabin, EVP of Operations and Acting President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, provides an overview of place-based media within Geopath’s products and services. He ...

Geopath adds place-based media to the Impression Variaton Dashboard
New inventory will facilitate more data-driven media sales

Geopath adds place-based media to the Impression Variaton Dashboard <br/> <span style='color:#000000;font-size: 18px;'>New inventory will facilitate more data-driven media sales</span>
We’re excited to announce that for the first time, placed-based media is now availble in the Impression Variation Dashboard of our Insights Suite. Starting today, buyers and sellers will be able to analyze how their placed-based media plans are performing compared to actual observed impressions. This is a great advancement for Geopath’s fastest-growing OOH inventory ...

Tech & Research March Madness —Top 25 DMAs With Highest Interest In College Hoops
GeekOUT Fast Fact Friday

Tech & Research March Madness —Top 25 DMAs With Highest Interest In College Hoops <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
The annual NCAA March Madness basketball tournament is officially underway! This rousing tournament has been around for over 80 years now, and has happened every year since 1939 except for 2020 (for obvious reasons).   The tournament is one of the largest annual sporting events in the United States, and is beloved by spectators across ...

ONLY 5 DAYS LEFT! | 2022 GO Early-Bird Registration
Time is running out! Register by March 18th and save 10%.

ONLY 5 DAYS LEFT! | 2022 GO Early-Bird Registration <br/> <span style='color:#000000;font-size: 18px;'>Time is running out! Register by March 18th and save 10%. </span>
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...