Integration into models – The TAB is here to help!

09. March 2016 Uncategorized 0
Claire-Marie Panno of Posterscope penned an opinion piece on LinkedIn, highlighting a recent study conducted by BrandScience.  This study demonstrates the positive ROI lift generated by OOH in cross-platform campaigns. Her thoughts can be read here. She writes: Agencies, Advertisers and Operators in the USA must take on the challenge to prove that OOH performs ...

VAI: What Every Medium Wants and What OOH Already Has

12. February 2016 Uncategorized 0
VAI: What Every Medium Wants and What OOH Already Has
VAI in Out of Home definitely belongs at the cool kids table. It is our differentiator in media measurement and is worthy of special attention. VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad ...

TAB/OAAA’s The BIG Picture Conference – Highlights

11. February 2016 Uncategorized 0
TAB/OAAA’s The BIG Picture Conference – Highlights
Are you ready to take in The BIG Pic­ture? No, we’re not talking about the latest Hollywood blockbuster. We are talking about the 2016 TAB/OAAA Out of Home Media Conference & Expo hosted April 18-20 at the legendary Boca Raton Resort & Club in Boca Raton, FL. This year’s theme, “The BIG Picture,” is an ...

LinkNYC is the Future of Public Wi-Fi

02. February 2016 Uncategorized 0
by Nick Guercio & Nickelina Noel If you haven’t heard about LinkNYC, then you need to check out the free, high speed Wi-Fi network set to launch at least 7,500 Link kiosks across NYC. The program, funded through advertising, contributes to digital OOH advertising by providing a well-positioned and innovative platform. We took a trip ...

TAB – Moving to Monthly Updates!

25. January 2016 Uncategorized 0
2016 Metrics Released. Move to Monthly Updates Begins! TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly.  1. New Release: All ratings and impressions have been updated to reflect 2016 estimates. Any agreements made using the 2015 ratings still ...

5 Steps To Put OOH Into Your Media Mix Models

19. January 2016 Uncategorized 0
By Jeff Casper Modelers prior to 2010 had a very good reason not to include OOH into their media mix models: There were no audience ratings. Modelers could correct for but could not directly account for out of home’s impact on an advertiser’s goals. The result, predictably, were that models could not recommend out of ...

A Message From TAB’s New President, Kym Frank

15. January 2016 Uncategorized 0
What an exciting time to be joining TAB and the Out of Home industry! With Q1’s revenue increase of nearly 5%, OOH advertising is celebrating 20 consecutive quarters of growth – with no end in sight. As the industry continues to expand and innovate, it is time for us at TAB to embrace a new ...