COVID-19 Mobility Data Update (June 18th)
This week marks the ninth consecutive week of growth in average total miles traveled per day

COVID-19 Mobility Data Update (June 18th) <br/> <span style='color:#000000;font-size: 18px;'> This week marks the ninth consecutive week of growth in average total miles traveled per day</span>
We hope everyone is reading this blog post in good health.   The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry.   Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two ...

Top 100 DMAs Report (Updated Data Through June 5th)
Double and triple-digit growth in average daily miles traveled in the top 100 DMAs

Top 100 DMAs Report (Updated Data Through June 5th) <br/> <span style='color:#000000;font-size: 18px;'>Double and triple-digit growth in average daily miles traveled in the top 100 DMAs</span>
We hope everyone is doing well, and you and your loved ones are staying safe and healthy.   Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry.   Today we are sharing an updated ...

Toni Short on the Benefits of Geopath Training
InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.

Toni Short on the Benefits of Geopath Training <br/> <span style='color:#000000;font-size: 18px;'>InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.</span>
When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...

Top 100 DMAs Report (Updated Data Through May 22nd)
Substantial growth in average daily miles traveled over the past month in the top 100 DMAs

Top 100 DMAs Report (Updated Data Through May 22nd) <br/> <span style='color:#000000;font-size: 18px;'>Substantial growth in average daily miles traveled over the past month in the top 100 DMAs</span>
We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...

Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study
Understanding consumer sentiment in light of the COVID-19 crisis

Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study <br/> <span style='color:#000000;font-size: 18px;'>Understanding consumer sentiment in light of the COVID-19 crisis</span>
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry.   Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...

Impression Variation Dashboard Now Live in the Geopath Insights Suite!
Dashboard is now available for Geopath members

Impression Variation Dashboard Now Live in the Geopath Insights Suite! <br/> <span style='color:#000000;font-size: 18px;'>Dashboard is now available for Geopath members</span>
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...