Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors
The OOH industry’s auditing and measurement organization welcomes two new directors.

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>The OOH industry’s auditing and measurement organization welcomes two new directors.</span>
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...

Now That’s Just Cold | La COLOMBE — La Launch
geekOUT Fast Fact Friday

Now That’s Just Cold | La COLOMBE  — La Launch <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
    This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign.  Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media.  See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...

The Tale of the Blue Suit Billboard
geekOUT Fast Fact Friday

The Tale of the Blue Suit Billboard <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

Defining Universe.
Friday Fast Fact

Defining Universe. <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem
Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem <br/> <span style='color:#000000;font-size: 18px;'>Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas</span>
  New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...