Geopath Sets Out to Provide a Foundation for The OOH Industry
By Dylan Mabin, President, Geopath

Geopath Sets Out to Provide a Foundation for The OOH Industry <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...

Geopath Launches Content Program for OOH Advertising
By Dylan Mabin, President, Geopath

Geopath Launches Content Program for OOH Advertising <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
Geopath’s mission is to provide advertisers a transparent and comprehensive view into the industry’s OOH inventory. Our aim is to power best-in-class audience measurement so marketers can optimize OOH campaigns, measure their impact, and take full advantage of the opportunity to connect with consumers while they are out in the world. To accomplish this critical ...

Geopath releases preliminary Transit and Scheduled Fleet impressions as part of strategic vision initiative
Geopath Strategic Vision

Geopath releases preliminary Transit and Scheduled Fleet impressions as part of strategic vision initiative <br/> <span style='color:#000000;font-size: 18px;'>Geopath Strategic Vision</span>
Since 2020, Geopath has worked to update its methodology for measuring transit inventory utilizing advanced location data inputs. This work focused primarily on ensuring that all transit formats utilize the same methodology used by other Geopath audited formats. Now, after working with its Insights Committee on implementing these enhancements, Geopath has launched preliminary impressions for ...

Environmentalism and OOH
Standards for How OOH Approaches Environmental Impact

Environmentalism and OOH <br/> <span style='color:#000000;font-size: 18px;'>Standards for How OOH Approaches Environmental Impact</span>
Over the last few years, there have been many significant changes that have taken place across the world. Key among these has been a trend toward environmentalism and sustainability. In fact, just last month, JCDecaux released the 2030 Sustainability Strategy – a comprehensive plan for sustainability and reduced environmental impact, continuing the work that began ...

Geopath Names Dylan Mabin President
Audience Measurement Veteran Will Lead Geopath into the Future

Geopath Names Dylan Mabin President <br/> <span style='color:#000000;font-size: 18px;'>Audience Measurement Veteran Will Lead Geopath into the Future</span>
May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...