The Tale of the Blue Suit Billboard
geekOUT Fast Fact Friday

The Tale of the Blue Suit Billboard <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

Defining Universe.
Friday Fast Fact

Defining Universe. <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem
Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem <br/> <span style='color:#000000;font-size: 18px;'>Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas</span>
  New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...

Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace
Out-of-home industry’s auditing and measurement organization names emerging marketer, supplier and agency thought leaders

Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace <br/> <span style='color:#000000;font-size: 18px;'>Out-of-home industry’s auditing and measurement organization names emerging marketer, supplier and agency thought leaders</span>
  Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...