2021 Annual Forecast Update
An announcement regarding Geopath's 2021 Annual Forecast

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement regarding Geopath's 2021 Annual Forecast</span>
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...

New Spending Report Available in the GeekOUT Library!
OOH adspend reports for Q3 across top markets compiled

New Spending Report Available in the GeekOUT Library! <br/> <span style='color:#000000;font-size: 18px;'>OOH adspend reports for Q3 across top markets compiled</span>
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...

Updated DMA and COVID-19 Mobility Reports | December 14th
Refreshed with data through December 6th.

Updated DMA and COVID-19 Mobility Reports | December 14th <br/> <span style='color:#000000;font-size: 18px;'>Refreshed with data through December 6th.</span>
Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports. These reports are based on average daily miles traveled and refreshed with data through the week of November 30th. To access the full reports, please click here and log-in to the geekOUT Library with your current Geopath credentials. NOTE: Moving forward, the Geopath team will be releasing both ...

Bus Exterior Measurement Update
An announcement from Geopath President, Kym Frank

Bus Exterior Measurement Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement from Geopath President, Kym Frank</span>
Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...

Updated DMA and COVID-19 Mobility Reports | November 30th
Refreshed with data through November 22nd.

Updated DMA and COVID-19 Mobility Reports | November 30th <br/> <span style='color:#000000;font-size: 18px;'>Refreshed with data through November 22nd.</span>
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are  based on average daily miles traveled and refreshed with data through November 22nd. To access the ...

COVID Mobility Update (November 19th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (November 19th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...

DMA Report | November 16th, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 16th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.

COVID Mobility Update (November 12th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (November 12th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of November 2nd. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...