Member Spotlight: Pacific Outdoor
We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.

Member Spotlight: Pacific Outdoor <br/> <span style='color:#000000;font-size: 18px;'>We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.</span>
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor.  Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA.  In addition to those, we have a nice ...

From the OAAA: Reasserting OOH as a Core Media Buy

08. March 2018 Uncategorized 0
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...

Submit Local OOH to Win a Trip to Austin

22. February 2018 Geopath News 0
Submit Local OOH to Win a Trip to Austin
  OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...

Member Spotlight: Digital Outdoor Advertising

Member Spotlight: Digital Outdoor Advertising
We sat down with Larry Clark, Christine Lanziano, and Jeff Randazzo of Digital Outdoor Advertising to talk about how they are helping independent providers compete nationally and their vision for the future.   Tell us about Digital Outdoor Advertising. We give independent operators a powerful, national voice, and we help agencies easily and efficiently find ...

GEOPATH 2017 YEAR IN REVIEW
A note from Kym Frank

04. January 2018 Geopath News 0
GEOPATH 2017 YEAR IN REVIEW <br/> <span style='color:#000000;font-size: 18px;'>A note from Kym Frank </span>
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry!  Let’s take a quick minute to reflect on 2017.   GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...

Geopath Enjoys Strong Membership Growth in 2017
Adds Iconic Properties to Portfolio, Including One Times Square

Geopath Enjoys Strong Membership Growth in 2017 <br/> <span style='color:#000000;font-size: 18px;'>Adds Iconic Properties to Portfolio, Including One Times Square</span>
NEW YORK (PRWEB) – December 28, 2017 Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch ...

Geopath and OAAA Seeking Speakers and Presenters for GO2018 Out-of-Home Industry Conference
Deadline to Submit Content Proposals is Wednesday, January 31st

12. December 2017 Geopath News 0
Geopath and OAAA Seeking Speakers and Presenters for GO2018 Out-of-Home Industry Conference <br/> <span style='color:#000000;font-size: 18px;'>Deadline to Submit Content Proposals is Wednesday, January 31st</span>
NEW YORK (PRWEB) – December 12, 2017 Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. Geopath is currently inviting experts from a ...

Geopath Partners With SQAD To Integrate Enhanced OOH Cost Data Into Planning Platform
Geopath Members Can Now Access Enhanced Analytics and Cost Insights to Plan and Execute OOH Campaigns

11. December 2017 Geopath News 0
Geopath Partners With SQAD To Integrate Enhanced OOH Cost Data Into Planning Platform <br/> <span style='color:#000000;font-size: 18px;'>Geopath Members Can Now Access Enhanced Analytics and Cost Insights to Plan and Execute OOH Campaigns</span>
New York, NY (PRWEB) – December 11, 2017 Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, today announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have ...