Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community <br/> <span style='color:#000000;font-size: 18px;'>Aims to Deliver Place-Based Audience Measurement Tool by End of Year</span>
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

Member Spotlight: Pacific Outdoor
We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.

Member Spotlight: Pacific Outdoor <br/> <span style='color:#000000;font-size: 18px;'>We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.</span>
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor.  Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA.  In addition to those, we have a nice ...

From the OAAA: Reasserting OOH as a Core Media Buy

08. March 2018 Uncategorized 0
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...

Submit Local OOH to Win a Trip to Austin

22. February 2018 Geopath News 0
Submit Local OOH to Win a Trip to Austin
  OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...

Member Spotlight: Digital Outdoor Advertising

Member Spotlight: Digital Outdoor Advertising
We sat down with Larry Clark, Christine Lanziano, and Jeff Randazzo of Digital Outdoor Advertising to talk about how they are helping independent providers compete nationally and their vision for the future.   Tell us about Digital Outdoor Advertising. We give independent operators a powerful, national voice, and we help agencies easily and efficiently find ...

GEOPATH 2017 YEAR IN REVIEW
A note from Kym Frank

04. January 2018 Geopath News 0
GEOPATH 2017 YEAR IN REVIEW <br/> <span style='color:#000000;font-size: 18px;'>A note from Kym Frank </span>
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry!  Let’s take a quick minute to reflect on 2017.   GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...