Top OOH Spenders By DMA: Detroit
GeekOUT Fast Fact Friday

11. February 2021 Uncategorized 0
Top OOH Spenders By DMA: Detroit <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
We hope everyone is staying safe and healthy as we continue into 2021.   For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.   For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...

Geopath Announcement | Release Notes – Updated 2/8/21
Notes, updates and reminders related to the February 8th, 2021 release.

Geopath Announcement | Release Notes – Updated 2/8/21 <br/> <span style='color:#000000;font-size: 18px;'>Notes, updates and reminders related to the February 8th, 2021 release.</span>
Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes Included in ...

The Super Bowl and OOH
GeekOUT Fast Fact Friday

05. February 2021 Uncategorized 0
The Super Bowl and OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...

Top OOH Spenders By DMA: Kansas City
GeekOUT Fast Fact Friday

29. January 2021 Uncategorized 0
Top OOH Spenders By DMA: Kansas City <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
We hope everyone is staying safe, healthy, and is enjoying a great start to 2021.    For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.      In honor of the ...

2021 Annual Forecast Update
January 28th, 2021

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>January 28th, 2021</span>
Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior.   Fortunately, due to enhancements put into place ...

2021 Annual Forecast Update
An announcement regarding Geopath's 2021 Annual Forecast

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement regarding Geopath's 2021 Annual Forecast</span>
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...