Geopath Names Dylan Mabin President
Audience Measurement Veteran Will Lead Geopath into the Future

Geopath Names Dylan Mabin President <br/> <span style='color:#000000;font-size: 18px;'>Audience Measurement Veteran Will Lead Geopath into the Future</span>
May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...

2022 GO Geopath Training Sessions

2022 GO Geopath Training Sessions
The Foundations of Media Measurement Monday, May 16th, 2:00PM – 4:00 PM, Calusa 3 & 4 Join Scott Fiaschetti and Brian Schopper from Geopath as they give an in-depth review of the foundations of media measurement, and Geopath’s approach to measurement. In this session, they will provide attendees with a deeper understanding of the key ...

Check Out Our Full Schedule of 2022 GO Speakers!

Check Out Our Full Schedule of 2022 GO Speakers!
We’ve scheduled an outstanding slate of speakers that you will not want to miss. For more information on all speakers, and to register, visit go2022ooh.com. Join us as we “Collaborate with Purpose” The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising that brings together all parts of the industry. 2022 ...

NCAA Tournament
GeekOUT Fast Fact Friday

NCAA Tournament <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
This week, the annual NCAA March Madness tournament came to a close, after weeks of intense matchups.   The men’s championship game, which took place this past Monday, was a faceoff between the University of North Carolina (UNC) Tar Heels and the University of Kansas Jayhawks. Ultimately, the Kansas Jayhawks came away with the championship, ...

ONLY 5 DAYS LEFT! | 2022 GO Early-Bird Registration
Time is running out! Register by March 18th and save 10%.

ONLY 5 DAYS LEFT! | 2022 GO Early-Bird Registration <br/> <span style='color:#000000;font-size: 18px;'>Time is running out! Register by March 18th and save 10%. </span>
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...

Understanding POPFACTS®
A message from Geopath

Understanding POPFACTS® <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...