March Madness Insights
GeekOUT Fast Fact Friday

19. March 2021 Uncategorized 0
March Madness Insights <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. With first-round games for the men starting later today and the women’s first round tipping off on Sunday, we know everyone is excited to tune into the “Big Dance.”   ...

Beating the Odds with OOH
GeekOUT Fast Fact Friday

12. March 2021 Uncategorized 0
Beating the Odds with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. Even if you’re not a gambler, the idea of turning a $5 ticket into $750 million makes you rethink things!   Given that purchasing a ...

March 8th Release Notes and Updates
A message from Geopath

March 8th Release Notes and Updates <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...

Top OOH Spenders By DMA: Detroit
GeekOUT Fast Fact Friday

11. February 2021 Uncategorized 0
Top OOH Spenders By DMA: Detroit <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
We hope everyone is staying safe and healthy as we continue into 2021.   For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.   For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...

The Super Bowl and OOH
GeekOUT Fast Fact Friday

05. February 2021 Uncategorized 0
The Super Bowl and OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...

Top OOH Spenders By DMA: Kansas City
GeekOUT Fast Fact Friday

29. January 2021 Uncategorized 0
Top OOH Spenders By DMA: Kansas City <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
We hope everyone is staying safe, healthy, and is enjoying a great start to 2021.    For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.      In honor of the ...