DMA Report | Average Daily Miles Traveled (July 20th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 20th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country. </span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Top 100 DMAs Report (Updated Data Through July 15th)
Markets seeing double or triple-digit increases since April lows.

Top 100 DMAs Report (Updated Data Through July 15th) <br/> <span style='color:#000000;font-size: 18px;'>Markets seeing double or triple-digit increases since April lows.</span>
We hope everyone is continuing to receive our updates in good health. As the situation remains fluid, the Geopath and Intermx teams will continue to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of the “Top ...

Using OOH to Reach Political Audiences in Battleground States
GeekOUT Fast Fact Friday

Using OOH to Reach Political Audiences in Battleground States <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
As we continue to move toward November, political advertising is becoming more prevalent across all media formats, especially in key battleground states. Marketing committees for campaigns are looking at all media options available to not only reinforce support of their candidate among their base, but also to convert independent voters as well as conquest voters from their opponent’s party.   Over the past several ...

Top 100 DMAs Report (Updated Data Through June 22nd)
Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows.

Top 100 DMAs Report (Updated Data Through June 22nd) <br/> <span style='color:#000000;font-size: 18px;'> Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows. </span>
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd.    Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels.   According to the data, ...

Top 100 DMAs Report (Updated Data Through June 5th)
Double and triple-digit growth in average daily miles traveled in the top 100 DMAs

Top 100 DMAs Report (Updated Data Through June 5th) <br/> <span style='color:#000000;font-size: 18px;'>Double and triple-digit growth in average daily miles traveled in the top 100 DMAs</span>
We hope everyone is doing well, and you and your loved ones are staying safe and healthy.   Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry.   Today we are sharing an updated ...

Insuring OOH Is Part Of The Plan
geekOUT Fast Facts Friday

20. March 2020 Uncategorized 0
Insuring OOH Is Part Of The Plan <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
SafeAuto launched their “Insurance For The Rest of Us” campaign earlier this year, with the intent of reaching consumers that feel overlooked by other insurance companies. The campaign appeared on multiple advertising channels, including out of home! With creative content that is fun, eye-catching, and diverse in its messaging, we’re sure the ads caught the attention of ...

Geopath Issues More Than 1,500 Learning Lab Certificates
The training curriculum serves to educate members on the recently launched Geopath Insights

Geopath Issues More Than 1,500 Learning Lab Certificates <br/> <span style='color:#000000;font-size: 18px;'>The training curriculum serves to educate members on the recently launched Geopath Insights</span>
 New York, NY, February 7th, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has issued more than 1,500 certificates through its online Learning Lab. Introduced in September 2019 to support the launch of Geopath’s new Insight tool, the Learning Lab is an online platform ...