The Late Erwin Ephron’s Measurement Contributions Still Ring True
Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron.

The Late Erwin Ephron’s Measurement Contributions Still Ring True <br/> <span style='color:#000000;font-size: 18px;'>Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron.</span>
The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron.  He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...

Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace
Out-of-home industry’s auditing and measurement organization names emerging marketer, supplier and agency thought leaders

Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace <br/> <span style='color:#000000;font-size: 18px;'>Out-of-home industry’s auditing and measurement organization names emerging marketer, supplier and agency thought leaders</span>
  Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...

Geopath Welcomes EMC Outdoor, Signal Insite/Martin Outdoor and Publicis Media to their Board of Directors
The out-of-home industry’s auditing and measurement organization elects Executive Committee members and welcomes three new members to its Board of Directors

Geopath Welcomes EMC Outdoor, Signal Insite/Martin Outdoor and Publicis Media to their Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>The out-of-home industry’s auditing and measurement organization elects Executive Committee members and welcomes three new members to its Board of Directors</span>
Geopath, a not-for-profit organization which uses audience location data and media research to analyze out-of-home (OOH) advertising, announced the election of Executive Committee members and welcomed new members to the Board of Directors during their Board of Directors meeting on November 13, 2018. Newly elected to Geopath’s Board of Directors is Betsy McLarney, CEO of ...

Reflections on the 2018 FEPE Congress

Reflections on the 2018 FEPE Congress
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...

From the OAAA: Reasserting OOH as a Core Media Buy

08. March 2018 Uncategorized 0
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...

Labor Day: One Last Summer Hurrah!

Labor Day: One Last Summer Hurrah!
  Labor Day marks the end of summer, and for many, is one more chance for a fun and relaxing long-weekend activity, whether it means going for a swim or just having a cookout with friends. For some, a trip to the beach or the lake may be this weekend’s activity. An average of 40% ...