Geopath Member Spotlight: Mesmerize
A conversation with Evan Gordon, Senior Vice President at Mesmerize

Geopath Member Spotlight: Mesmerize <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Evan Gordon, Senior Vice President at Mesmerize</span>
About Mesmerize In the last two years, Mesmerize has gone through major changes – pivoting from a company primarily focused on point of care advertising in doctors’ offices, community-based organizations, clinics, and pharmacies to a more all-encompassing OOH network including place-based OOH and transit working alongside our best-in-class static and digital solutions at the point ...

COVID Mobility Update (July 2nd)
Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 2nd) <br/> <span style='color:#000000;font-size: 18px;'> Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.</span>
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...

Top 100 DMAs Report (Updated Data Through June 22nd)
Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows.

Top 100 DMAs Report (Updated Data Through June 22nd) <br/> <span style='color:#000000;font-size: 18px;'> Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows. </span>
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd.    Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels.   According to the data, ...

Impression Variation Dashboard Now Live in the Geopath Insights Suite!
Dashboard is now available for Geopath members

Impression Variation Dashboard Now Live in the Geopath Insights Suite! <br/> <span style='color:#000000;font-size: 18px;'>Dashboard is now available for Geopath members</span>
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...

Member Spotlight: New Tradition
A conversation with Managing Partners, Vince Mastria and Luis Cerda

Member Spotlight: New Tradition <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Managing Partners, Vince Mastria and Luis Cerda</span>
About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...