Geopath Member Spotlight | Innovare Medical Media

01. November 2022 Member Feature 0
Geopath Member Spotlight | Innovare Medical Media
A conversation with Michael Ricciardi, Co-Founder/Managing Partner, Innovare Medical Media. Q: What was your path to Innovare? Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman.  Mark and his family owned and operated ...

Geopath Member Spotlight | Stingray Advertising
A conversation with Gary Seem, President and Ryan Fuss, SVP

03. October 2022 Member Feature 0
Geopath Member Spotlight | Stingray Advertising <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Gary Seem, President and Ryan Fuss, SVP</span>
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...

Geopath Member Spotlight | Vistar
A conversation with Michael Provenzano, CEO and co-founder at Vistar Media, Geopath Board of Directors member

01. September 2022 Member Feature 0
Geopath Member Spotlight | Vistar <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Michael Provenzano, CEO and co-founder at Vistar Media, Geopath Board of Directors member</span>
Tell us about your experience in founding and expanding Vistar Media to be the programmatic DOOH exchange that it is today? When we founded Vistar ten years ago, OOH was undergoing a major digital transformation but still suffered from highly manual and inefficient ways of transacting media. With the capabilities available via programmatic, we saw ...

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH
GeekOUT Fast Fact Friday

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

Bus Exterior Measurement Update
An announcement from Geopath President, Kym Frank

Bus Exterior Measurement Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement from Geopath President, Kym Frank</span>
Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...