The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH
GeekOUT Fast Fact Friday

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

Bus Exterior Measurement Update
An announcement from Geopath President, Kym Frank

Bus Exterior Measurement Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement from Geopath President, Kym Frank</span>
Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...

Updated DMA and COVID-19 Mobility Reports | November 30th
Refreshed with data through November 22nd.

Updated DMA and COVID-19 Mobility Reports | November 30th <br/> <span style='color:#000000;font-size: 18px;'>Refreshed with data through November 22nd.</span>
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are  based on average daily miles traveled and refreshed with data through November 22nd. To access the ...

Industry Leaders from CIMM, The Coca-Cola Company, Intersection, OMNet, and Rapport Join Geopath Board of Directors
Geopath welcomes three new members to its Board of Directors and elects two board members to its Executive Committee

Industry Leaders from CIMM, The Coca-Cola Company, Intersection, OMNet, and Rapport Join Geopath Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>Geopath welcomes three new members to its Board of Directors and elects two board members to its Executive Committee</span>
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020.   Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...

COVID Mobility Update (October 1st)
Average miles traveled daily represents 91% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (October 1st) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 91% of the travel occurring prior to COVID-19 restrictions.</span>
We hope everyone is receiving this newsletter in good health. Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 21st. According to the data, the average miles traveled daily across the US has remained relatively ...

COVID Mobility Update (September 24th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (September 24th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past five months, refreshed with data through the week of September 14th. According to the data, the average miles traveled daily across the US has increased week over week, rising to 16.5. Additionally, distance traveled ...

Geopath Announces Expansion Of OOH Industry Currency for Place-Based Advertising
OOH inventory measured by organization increases 50% since 2019 integration of place-based screens

Geopath Announces Expansion Of OOH Industry  Currency for Place-Based Advertising <br/> <span style='color:#000000;font-size: 18px;'>OOH inventory measured by organization increases 50% since 2019 integration of place-based screens</span>
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year.   With 48 place-based members to date, accounting for hundreds of thousands of OOH ...