A conversation with Michael Ricciardi, Co-Founder/Managing Partner, Innovare Medical Media. Q: What was your path to Innovare? Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman. Mark and his family owned and operated ...
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...
Tell us about your experience in founding and expanding Vistar Media to be the programmatic DOOH exchange that it is today? When we founded Vistar ten years ago, OOH was undergoing a major digital transformation but still suffered from highly manual and inefficient ways of transacting media. With the capabilities available via programmatic, we saw ...
Tell us a bit about your background in the OOH industry and your role at Volta. I’ve spent the last two decades working in the digital media and advertising industries and have been fortunate to help lead its rapid evolution. From my roles at Clear Channel Communications and iHeartMedia, to my current position as Chief ...
Tell us a bit about your background and what led you to the formation of Adkom. Before founding Adkom, I worked on the buy-side as co-CEO of Kinetic Worldwide, a division of WPP, where we specialized in planning and buying OOH media. It was easy to scale a plan through the big media companies, but ...
Decades of OOH I have been working in the OOH industry for as long as I’ve been at YESCO — for 20 years. I actually fell into OOH by accident. I worked in the tech space prior, and like with most tech organizations, they grow really quickly and then fall just as quickly. So, ...
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars! If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...
It’s time to enhance, not disrupt Last year, I was asked if the development in data and tech will make OOH relevant and help our industry be a disruptor. First of all, OOH has always been relevant. While data and tech advancements will continue to multiply the options we have to serve the medium, let’s ...
A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...
Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...
