Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study
Understanding consumer sentiment in light of the COVID-19 crisis

Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study <br/> <span style='color:#000000;font-size: 18px;'>Understanding consumer sentiment in light of the COVID-19 crisis</span>
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry.   Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...

More people are leaving their homes in an average day in every state
COVID-19 Data Update - May 12th, 2020

More people are leaving their homes in an average day in every state <br/> <span style='color:#000000;font-size: 18px;'>COVID-19 Data Update - May 12th, 2020</span>
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...

Top 100 DMAs Report
Report consisting of the Average Daily Miles traveled for the top 100 DMAs

Top 100 DMAs Report <br/> <span style='color:#000000;font-size: 18px;'>Report consisting of the Average Daily Miles traveled for the top 100 DMAs </span>
To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here.   For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at geekOUT@geopath.org. Stay safe and be well.

Geopath Salutes Our Essential Heroes – Educational Services
GeekOUT Fast Fact Friday

Geopath Salutes Our Essential Heroes – Educational Services <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Our past three Friday Fast Facts have focused on extending our gratitude toward different groups of essential workers, ranging from healthcare professionals, grocery store employees and transportation and warehousing employees. These groups may be doing different work, but they are both risking their health and safety to do their jobs and support the rest of us. ...

Futures Council Q&A – Part 2
About the Futures Council Members

Futures Council Q&A – Part 2 <br/> <span style='color:#000000;font-size: 18px;'>About the Futures Council Members</span>
Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...

OOH Salutes Our Essential Heroes – Transportation and Warehouse Workers
GeekOUT Fast Fact Friday

OOH Salutes Our Essential Heroes – Transportation and Warehouse Workers <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever ways we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources.    Our past two Friday Fast Facts have focused on extending our gratitude toward two different groups of essential workers; healthcare professionals and grocery store ...

Geopath Releasing New Real-time Metrics
Geopath is releasing two new data solutions

Geopath Releasing New Real-time Metrics <br/> <span style='color:#000000;font-size: 18px;'>Geopath is releasing two new data solutions</span>
An Important Message from Geopath Regarding New Real-time Metrics  I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...

GO2020 Virtual Conference | Call For Content
Submit your content to be featured in the GO2020 Virtual Conference!

GO2020 Virtual Conference | Call For Content <br/> <span style='color:#000000;font-size: 18px;'>Submit your content to be featured in the GO2020 Virtual Conference!</span>
As you know, we recently made the difficult decision to cancel the GO2020 Media Conference and Expo in Phoenix, scheduled for later this month. This was disappointing to say the least, as we were excited for all of our planned speakers and sessions, but there was just no way we could safely proceed with this event. ...