OOH Advertising Trade Association, Geopath, Launches New Methodology
Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats 

OOH Advertising Trade Association, Geopath, Launches New Methodology <br/> <span style='color:#000000;font-size: 18px;'>Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats </span>
New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement.   The approval was made by a vote of the Geopath Board of Directors at the board ...

Notes On The New OOH Measurement
A Letter from Geopath President, Kym Frank, to the OOH Industry

Notes On The New OOH Measurement <br/> <span style='color:#000000;font-size: 18px;'>A Letter from Geopath President, Kym Frank, to the OOH Industry</span>
Recently, Geopath, the non-profit association responsible for providing the universal currency for the out-of-home advertising industry, updated its methodology, utilizing the advanced location data inputs that are available today. Geopath is governed by a tripartite Board of Directors, representing agencies, advertisers, and media owners who collectively approved this advancement in audience measurement.   The new ...

What is Audience Segmentation? — An OOH Audience Fundamental
geekOUT Fast Facts Friday

What is Audience Segmentation? — An OOH Audience Fundamental <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
For today’s Fast Fact Friday, we at Geopath wanted to give everyone a refresher on audience segmentation – as there will be over 8,000 different audiences to choose from within the new Geopath Insights! Check out the one-sheet below to understand more about audience segmentation, the data sources that allow the process, or anything else! This, and many, many more training ...

Geopath and OAAA Seeking Speakers and Presenters for 2020 Out of Home Media Conference and Expo
Deadline to submit content proposals for breakout sessions is Wednesday, January 15, 2020

Geopath and OAAA Seeking Speakers and Presenters for 2020 Out of Home Media Conference and Expo <br/> <span style='color:#000000;font-size: 18px;'>Deadline to submit content proposals for breakout sessions is Wednesday, January 15, 2020</span>
Geopath has officially opened the “call for speakers” for breakout sessions at the 2020 OOH Media Conference and Expo! The conference will be taking place April 27-29, 2020 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona.   Geopath is currently inviting speakers from a variety of fields, including but not limited to OOH, who ...

GEOPATH BEST PRACTICES, STANDARDS, AND PROTOCOLS PRIMER.
A touchstone for the future of planning, buying, and selling OOH with the new Geopath Insights.

GEOPATH BEST PRACTICES, STANDARDS, AND PROTOCOLS PRIMER. <br/> <span style='color:#000000;font-size: 18px;'>A touchstone for the future of planning, buying, and selling OOH with the new Geopath Insights.</span>
As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual. To ensure a smooth transition, Geopath worked collaboratively with its Futures Council to develop a set of Best Practices, Standards, and Protocols to serve as guidelines for planning, buying, and selling OOH ...

Amusement, Water and Theme Parks
geekOUT Fast Fact Friday

Amusement, Water and Theme Parks <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Happy National Roller Coaster Day!   National Roller Coaster Day has been celebrated every year on August 16th since 1986.  And the out-of-home advertising industry should really be celebrating.   According to data from Kantar, “Amusement, Water and Theme Parks,” lowered their overall ad spend by 1.5% last year, decreasing spending on display ads, print, and ...

Don’t Forget Generation X – Fast Facts on the “Forgotten Generation”
geekOUT Fast Fact Friday

Don’t Forget Generation X – Fast Facts on the “Forgotten Generation” <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
This January, CBS released a report listing all of the generations by birth year.  Somehow, they forgot to list Generation X, people born between 1965 and 1980.  This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.”     The advertising industry would ...

Driving Car (Sales) – The Importance of OOH to the Auto Industry
geekOUT Fast Fact Friday

Driving Car (Sales) – The Importance of OOH to the Auto Industry <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?”   The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling.  We took a look at our data, and only 37% of people ...