Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem
Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem <br/> <span style='color:#000000;font-size: 18px;'>Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas</span>
  New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...

Understanding Location Data in the Geopath Insights Suite
Providing our perspective on recent location data news

Understanding Location Data in the Geopath Insights Suite <br/> <span style='color:#000000;font-size: 18px;'>Providing our perspective on recent location data news</span>
  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry
Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry <br/> <span style='color:#000000;font-size: 18px;'>Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities</span>
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community <br/> <span style='color:#000000;font-size: 18px;'>Aims to Deliver Place-Based Audience Measurement Tool by End of Year</span>
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

Submit Local OOH to Win a Trip to Austin

22. February 2018 Geopath News 0
Submit Local OOH to Win a Trip to Austin
  OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...