Clarification on Nielsen Measurement of OOH Television Viewing Reports

Clarification on Nielsen Measurement of OOH Television Viewing Reports
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...

Top 100 DMAs Report (Updated Data Through July 9th)
Average daily miles traveled remains well above the April low-points

Top 100 DMAs Report (Updated Data Through July 9th) <br/> <span style='color:#000000;font-size: 18px;'>Average daily miles traveled remains well above the April low-points</span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Top 100 DMAs Report (Updated Data Through July 3rd)
Significant growth in average daily miles traveled since April Lows.

Top 100 DMAs Report (Updated Data Through July 3rd) <br/> <span style='color:#000000;font-size: 18px;'>Significant growth in average daily miles traveled since April Lows.</span>
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...

COVID Mobility Update (July 2nd)
Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 2nd) <br/> <span style='color:#000000;font-size: 18px;'> Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.</span>
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...

Top 100 DMAs Report (Updated Data Through June 22nd)
Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows.

Top 100 DMAs Report (Updated Data Through June 22nd) <br/> <span style='color:#000000;font-size: 18px;'> Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows. </span>
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd.    Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels.   According to the data, ...

COVID-19 Mobility Data Update (June 25th)
This week marks the tenth consecutive week of growth in average total miles traveled per day

COVID-19 Mobility Data Update (June 25th) <br/> <span style='color:#000000;font-size: 18px;'> This week marks the tenth consecutive week of growth in average total miles traveled per day</span>
The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past three months.   According to the data, this week marks the tenth consecutive week ...

COVID-19 Mobility Data Update (June 18th)
This week marks the ninth consecutive week of growth in average total miles traveled per day

COVID-19 Mobility Data Update (June 18th) <br/> <span style='color:#000000;font-size: 18px;'> This week marks the ninth consecutive week of growth in average total miles traveled per day</span>
We hope everyone is reading this blog post in good health.   The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry.   Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two ...

Toni Short on the Benefits of Geopath Training
InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.

Toni Short on the Benefits of Geopath Training <br/> <span style='color:#000000;font-size: 18px;'>InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.</span>
When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...

Top 100 DMAs Report (Updated Data Through May 22nd)
Substantial growth in average daily miles traveled over the past month in the top 100 DMAs

Top 100 DMAs Report (Updated Data Through May 22nd) <br/> <span style='color:#000000;font-size: 18px;'>Substantial growth in average daily miles traveled over the past month in the top 100 DMAs</span>
We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...