Geopath Announcement | Release Notes – Updated 02/22/21
Notes, updates and reminders related to the February 22nd release.

Geopath Announcement | Release Notes – Updated 02/22/21 <br/> <span style='color:#000000;font-size: 18px;'>Notes, updates and reminders related to the February 22nd release.</span>
Our bi-weekly release into the API and Insights Suite occured on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes A complete list ...

Super Sizing OOH
GeekOUT Fast Fact Friday

Super Sizing OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Fast Food restaurants and OOH always seem to go hand-in-hand. Whether you’re traveling on family vacation or commuting home from work, out-of-home creative for McDonald’s, Burger King, or other QSR chains seem to capture your attention with promotions for delicious (and affordable) meals. If these ads have swayed you to stop for a quick bite ...

Geopath Announcement | Release Notes – Updated 2/8/21
Notes, updates and reminders related to the February 8th, 2021 release.

Geopath Announcement | Release Notes – Updated 2/8/21 <br/> <span style='color:#000000;font-size: 18px;'>Notes, updates and reminders related to the February 8th, 2021 release.</span>
Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes Included in ...

2021 Annual Forecast Update
January 28th, 2021

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>January 28th, 2021</span>
Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior.   Fortunately, due to enhancements put into place ...

2021 Annual Forecast Update
An announcement regarding Geopath's 2021 Annual Forecast

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement regarding Geopath's 2021 Annual Forecast</span>
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...

New Spending Report Available in the GeekOUT Library!
OOH adspend reports for Q3 across top markets compiled

New Spending Report Available in the GeekOUT Library! <br/> <span style='color:#000000;font-size: 18px;'>OOH adspend reports for Q3 across top markets compiled</span>
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...

Updated DMA and COVID-19 Mobility Reports | December 14th
Refreshed with data through December 6th.

Updated DMA and COVID-19 Mobility Reports | December 14th <br/> <span style='color:#000000;font-size: 18px;'>Refreshed with data through December 6th.</span>
Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports. These reports are based on average daily miles traveled and refreshed with data through the week of November 30th. To access the full reports, please click here and log-in to the geekOUT Library with your current Geopath credentials. NOTE: Moving forward, the Geopath team will be releasing both ...

Updated DMA and COVID-19 Mobility Reports | November 30th
Refreshed with data through November 22nd.

Updated DMA and COVID-19 Mobility Reports | November 30th <br/> <span style='color:#000000;font-size: 18px;'>Refreshed with data through November 22nd.</span>
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are  based on average daily miles traveled and refreshed with data through November 22nd. To access the ...

COVID Mobility Update (November 19th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (November 19th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...