New 2022 GO Speaker Announced!
Register today to hear from Rishad Tobaccowala and our slate of other outstanding speakers.

New 2022 GO Speaker Announced! <br/> <span style='color:#000000;font-size: 18px;'>Register today to hear from Rishad Tobaccowala and our slate of other outstanding speakers.</span>
We are excited to announce that Rishad Tobaccowala, media pundit, thought leader, former Chief Growth Officer of Publicis Groupe, friend of the OOH industry, and best-selling author of Restoring the Soul of Business: Staying Human in the Age of Data will be speaking on the 2022 GO mainstage! We’ve scheduled a full slate of outstanding speakers that you will ...

Show Your Support for DE&I in OOH!
Join us in the OOH UNITED Lounge at 2022 GO.

Show Your Support for DE&I in OOH! <br/> <span style='color:#000000;font-size: 18px;'>Join us in the OOH UNITED Lounge at 2022 GO.</span>
Show Your Support for DE&I Iniatives in OOH! The 2022 GO Media Conference and Expo will feature a comprehensive program of diversity, equity and inclusion (DE&I) content that includes a mainstage presentation by diversity and inclusion thought leader, media contributor, award-winning business owner Dee C. Marshall, CEO of Diverse & Engaged, as well as a series ...

A Look At The Year Ahead For Geopath and OOH Media Measurement
DPAA Research Committee Presentation with Dylan Mabin

A Look At The Year Ahead For Geopath and OOH Media Measurement <br/> <span style='color:#000000;font-size: 18px;'>DPAA Research Committee Presentation with Dylan Mabin</span>
Coming off a year of strong growth, the OOH industry is positioned with incredible opportunity for greater spend in the media mix. Dylan Mabin, EVP of Operations and Acting President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, provides an overview of place-based media within Geopath’s products and services. He ...

Geopath adds place-based media to the Impression Variaton Dashboard
New inventory will facilitate more data-driven media sales

Geopath adds place-based media to the Impression Variaton Dashboard <br/> <span style='color:#000000;font-size: 18px;'>New inventory will facilitate more data-driven media sales</span>
We’re excited to announce that for the first time, placed-based media is now availble in the Impression Variation Dashboard of our Insights Suite. Starting today, buyers and sellers will be able to analyze how their placed-based media plans are performing compared to actual observed impressions. This is a great advancement for Geopath’s fastest-growing OOH inventory ...

Don’t Delay, Register Today! | 2022 GO Early-Bird Registration
Register by March 18th and save 10%!

Don’t Delay, Register Today! | 2022 GO Early-Bird Registration <br/> <span style='color:#000000;font-size: 18px;'>Register by March 18th and save 10%!</span>
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...

2022 GO Early-Bird Registration | Don’t Delay, Register Today!
Register by March 18th and save 10%!

2022 GO Early-Bird Registration | Don’t Delay, Register Today! <br/> <span style='color:#000000;font-size: 18px;'>Register by March 18th and save 10%!</span>
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...