The Tale of the Blue Suit Billboard
geekOUT Fast Fact Friday

The Tale of the Blue Suit Billboard <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

Defining Universe.
Friday Fast Fact

Defining Universe. <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry
Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry <br/> <span style='color:#000000;font-size: 18px;'>Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities</span>
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community <br/> <span style='color:#000000;font-size: 18px;'>Aims to Deliver Place-Based Audience Measurement Tool by End of Year</span>
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

Member Spotlight: Pacific Outdoor
We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.

Member Spotlight: Pacific Outdoor <br/> <span style='color:#000000;font-size: 18px;'>We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.</span>
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor.  Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA.  In addition to those, we have a nice ...