Top OOH Spenders By DMA: Denver
geekOUT Fast Facts Friday

Top OOH Spenders By DMA: Denver <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
For today’s Fast Fact Friday, we will continue our series analyzing the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at Boston, New York City, and Salt Lake City, highlighting the top OOH advertisers in these markets. However, for today’s write-up, let’s head to the ...

COVID Mobility Update (July 30th)
Distance traveled daily remains at 95% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 30th) <br/> <span style='color:#000000;font-size: 18px;'>Distance traveled daily remains at 95% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past three months, refreshed with data through the week of July 20th. According to the data, average miles traveled daily has stabilized over the past several weeks and remains at 76% versus the April low. Additionally, ...

DMA Report | Average Daily Miles Traveled (July 27th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 27th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country.</span>
Today we are sharing an updated version of our weekly DMA deck that now includes travel trends from every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 13th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, ...

DMA Report | Average Daily Miles Traveled (July 20th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 20th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country. </span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Top 100 DMAs Report (Updated Data Through July 15th)
Markets seeing double or triple-digit increases since April lows.

Top 100 DMAs Report (Updated Data Through July 15th) <br/> <span style='color:#000000;font-size: 18px;'>Markets seeing double or triple-digit increases since April lows.</span>
We hope everyone is continuing to receive our updates in good health. As the situation remains fluid, the Geopath and Intermx teams will continue to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of the “Top ...

Clarification on Nielsen Measurement of OOH Television Viewing Reports

Clarification on Nielsen Measurement of OOH Television Viewing Reports
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...

Top 100 DMAs Report (Updated Data Through July 9th)
Average daily miles traveled remains well above the April low-points

Top 100 DMAs Report (Updated Data Through July 9th) <br/> <span style='color:#000000;font-size: 18px;'>Average daily miles traveled remains well above the April low-points</span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Geopath Member Spotlight: Mesmerize
A conversation with Evan Gordon, Senior Vice President at Mesmerize

Geopath Member Spotlight: Mesmerize <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Evan Gordon, Senior Vice President at Mesmerize</span>
About Mesmerize In the last two years, Mesmerize has gone through major changes – pivoting from a company primarily focused on point of care advertising in doctors’ offices, community-based organizations, clinics, and pharmacies to a more all-encompassing OOH network including place-based OOH and transit working alongside our best-in-class static and digital solutions at the point ...

Top 100 DMAs Report (Updated Data Through July 3rd)
Significant growth in average daily miles traveled since April Lows.

Top 100 DMAs Report (Updated Data Through July 3rd) <br/> <span style='color:#000000;font-size: 18px;'>Significant growth in average daily miles traveled since April Lows.</span>
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...