In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising. Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit. The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...
Should I optimize reach or frequency? In a perfect world, both reach and frequency would be maximized. However, most advertisers don’t have budget to emphasize both; therefore, a decision must be made in favor of one or the other. Check out the one-sheet below for some guidance on how decide. This, and many, many more training materails are ...
What is an OOH impression? How is it determined? Can one person generate more than one impression on a single ad unit? Here is an overvew explaining everything. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
What’s the difference between a GRP and a TRP? Here is an overvew explaining the difference. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
This week was all about the environment! Monday was Earth Day and don’t forget to plant a tree because today, Friday, April 26, 2019 is Arbor Day. Denis Hayes, environmental activist and coordinater of the first Earth Day in 1970, wrote an interesting piece for Media Post this week. He reached out to our industry ...
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor. Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA. In addition to those, we have a nice ...
