We are excited about today’s announcement, and the potential of OpenLocate to expand the availability and use of location data. The objective of OpenLocate is to provide developers with tools to transparently collect and use location data in their mobile applications. Click here to read entire announcement.
Did you know that two-thirds of people who work in San Francisco drive alone to and from work? Or, that in this market, Geopath measured inventory generates more than 1.5 BILLION weekly impressions. New to the geekOUT Library: infographics about the country’s top DMAs! Here you can find quick stats about travel, spending trends, and ...
The development of our state-of-the-art measurement system continues to be on time and on schedule, and we are excited about the launch of our new Inventory Explorer! The tool, which highlights some of the coming capabilities that will be available in the Geopath Insights Suite, is now available on our website. Members and non-members can ...
We are excited to announce the launch of our new Seasonal/Hourly Explorer – Beta! This will allow our members to access the recently released hourly impression data before our new state-of-the-art Geopath Insights Suite of measurement tools launches in early 2018. We are truly excited about this industry changing milestone, and look forward to ...
We at Geopath have been busy! The development of our new state-of-the-art measurement and insights platform kicked off in January. We wanted to take a breath and update everyone that the project is 100% on track – and that we are on schedule to deliver on our first major milestone: Hourly Impression Data! Next month, ...
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. It’s no big reveal that small businesses are ...
Above: Ali Stoker, Clear Channel Outdoor, accepts last year’s grand prize from OAAA’s Stephen Freitas and Geopath’s Kym Frank What’s better than creating results for your clients and generating renewals? How about earning extra cash or a free trip to “LOOK OUT,” the OAAAGeopath National Convention and Expo in New Orleans this May 15-17, 2017. ...
The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand ...
![It’s All About [Audience] Location, Location, Location!](http://blog.geopath.org/wp-content/uploads/2016/09/rsz_city-unsplash-1024x683.jpg)