Driving Car (Sales) – The Importance of OOH to the Auto Industry
geekOUT Fast Fact Friday

Driving Car (Sales) – The Importance of OOH to the Auto Industry <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?”   The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling.  We took a look at our data, and only 37% of people ...

Member Spotlight: New Tradition
A conversation with Managing Partners, Vince Mastria and Luis Cerda

Member Spotlight: New Tradition <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Managing Partners, Vince Mastria and Luis Cerda</span>
About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors
The OOH industry’s auditing and measurement organization welcomes two new directors.

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>The OOH industry’s auditing and measurement organization welcomes two new directors.</span>
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...

Now That’s Just Cold | La COLOMBE — La Launch
geekOUT Fast Fact Friday

Now That’s Just Cold | La COLOMBE  — La Launch <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
    This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign.  Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media.  See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...

The Tale of the Blue Suit Billboard
geekOUT Fast Fact Friday

The Tale of the Blue Suit Billboard <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

Defining Universe.
Friday Fast Fact

Defining Universe. <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...