Integration into models – The TAB is here to help!

09. March 2016 Uncategorized 0
Claire-Marie Panno of Posterscope penned an opinion piece on LinkedIn, highlighting a recent study conducted by BrandScience.  This study demonstrates the positive ROI lift generated by OOH in cross-platform campaigns. Her thoughts can be read here. She writes: Agencies, Advertisers and Operators in the USA must take on the challenge to prove that OOH performs ...

TAB/OAAA’s The BIG Picture Conference – Highlights

11. February 2016 Uncategorized 0
TAB/OAAA’s The BIG Picture Conference – Highlights
Are you ready to take in The BIG Pic­ture? No, we’re not talking about the latest Hollywood blockbuster. We are talking about the 2016 TAB/OAAA Out of Home Media Conference & Expo hosted April 18-20 at the legendary Boca Raton Resort & Club in Boca Raton, FL. This year’s theme, “The BIG Picture,” is an ...