Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study
Understanding consumer sentiment in light of the COVID-19 crisis

Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study <br/> <span style='color:#000000;font-size: 18px;'>Understanding consumer sentiment in light of the COVID-19 crisis</span>
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry.   Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...

The Buntin Group: New HQ in the Railyard District

The Buntin Group: New HQ in the Railyard District
Last week, Dylan Mabin (Geopath, SVP, Product) and I traveled to Nashville for some meetings with Geopath Board Member, Mark Young, (Buntin Out-of-Home Media, EVP, Managing Director).  As the development of the new Geopath measurement system closes in on completion, Jon Carmack (Buntin, EVP, Operations and Technology) and Kenny Dorr (Buntin, Senior Systems Engineer) have ...

Reflections on the 2018 FEPE Congress

Reflections on the 2018 FEPE Congress
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...

From the OAAA: Reasserting OOH as a Core Media Buy

08. March 2018 Uncategorized 0
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...

GEOPATH 2017 YEAR IN REVIEW
A note from Kym Frank

04. January 2018 Geopath News 0
GEOPATH 2017 YEAR IN REVIEW <br/> <span style='color:#000000;font-size: 18px;'>A note from Kym Frank </span>
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry!  Let’s take a quick minute to reflect on 2017.   GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...