St. Patrick’s Day on a Friday!

17. March 2017 Uncategorized 0
St. Patrick’s Day on a Friday!
Guinness billboard photo courtesy of EMC Outdoor Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day.  But March 17th presents our team with a true challenge – St. Patrick’s Day…on a Friday…in Manhattan. According to the National Retail Federation, this perfect storm has pushed ...

Have Your YouTube & OOH Too

Have Your YouTube & OOH Too
This week I got a Google Alert for an article on a website called Once a Metro.  It’s a fan site for the New York Red Bulls Soccer team.  The reason Google snagged it for me is obvious from the title:  Nobody cares about billboards: New York Red Bulls Marketing – Seriously. Nobody cares about ...

Member Spotlight: Up close with Garden State Outdoor’s Austen L. Burkett

08. November 2016 Member Feature 0
Member Spotlight: Up close with Garden State Outdoor’s Austen L. Burkett
Operations Supervisor, Real Estate Development, and Marketing and Sales austenb@gardenstateoutdoor.com and billboardz@aol.com   It’s no secret that the OOH industry is changing every day. Join us as Austen L. Burkett of Garden State Outdoor shares how this family run company has evolved over the past 25 years, where he sees the industry going for independent providers and ...

Outdoor Goes Couture

Outdoor Goes Couture
Last week, I had the privilege of attending an extraordinary event in Charlotte, NC – Adams Outdoor Advertising’s “Outdoor is In” gala at the Mint Museum. Much like the famous OOH campaign, I shot these photos on an iPhone 6s. However, unlike the OOH campaign, put them into an overly produced video. The team at Adams ...

Results of the 2016 Geopath Benchmarking Study

In June of 2015, right after I joined TAB, I launched a survey among our members.  The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses.  More than 230 members participated. The results of that survey, helped ...

Millennials: Always On The Go, Always In The Know – With RealityMine TouchPoints Data

Millennials: Always On The Go, Always In The Know – With RealityMine TouchPoints Data
Joanne Van der Burgt and Paul Street of RealityMine, gave a presentation focusing on a day in the life of Millennials during Geopath’s thought leadership webinar series, Out of Home Office Hours, on June 9th, 2016. The study was conducted using RealityMine’s TouchPoints methodology.  The approach consists of a unique consumer centric multi-media database that ...

Integration into models – The TAB is here to help!

09. March 2016 Uncategorized 0
Claire-Marie Panno of Posterscope penned an opinion piece on LinkedIn, highlighting a recent study conducted by BrandScience.  This study demonstrates the positive ROI lift generated by OOH in cross-platform campaigns. Her thoughts can be read here. She writes: Agencies, Advertisers and Operators in the USA must take on the challenge to prove that OOH performs ...