From the OAAA: Reasserting OOH as a Core Media Buy

08. March 2018 Uncategorized 0
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...

GEOPATH 2017 YEAR IN REVIEW
A note from Kym Frank

04. January 2018 Geopath News 0
GEOPATH 2017 YEAR IN REVIEW <br/> <span style='color:#000000;font-size: 18px;'>A note from Kym Frank </span>
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry!  Let’s take a quick minute to reflect on 2017.   GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...

The Importance of Hourly Measurement for OOH

The Importance of Hourly Measurement for OOH
Recently, Geopath’s new measurement methodology, MORE, was showcased at the Advertising Research Foundation’s Audience Measurement Conference. While we were there, we bumped into Jim Spaeth and Alice Sylvester, co-founders of Sequent Partners. Jim and Alice have been working closely with the OAAA to ensure that out of home advertising is being accurately represented in ROI models. ...

St. Patrick’s Day on a Friday!

17. March 2017 Uncategorized 0
St. Patrick’s Day on a Friday!
Guinness billboard photo courtesy of EMC Outdoor Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day.  But March 17th presents our team with a true challenge – St. Patrick’s Day…on a Friday…in Manhattan. According to the National Retail Federation, this perfect storm has pushed ...

Have Your YouTube & OOH Too

Have Your YouTube & OOH Too
This week I got a Google Alert for an article on a website called Once a Metro.  It’s a fan site for the New York Red Bulls Soccer team.  The reason Google snagged it for me is obvious from the title:  Nobody cares about billboards: New York Red Bulls Marketing – Seriously. Nobody cares about ...

Member Spotlight: Up close with Garden State Outdoor’s Austen L. Burkett

08. November 2016 Member Feature 0
Member Spotlight: Up close with Garden State Outdoor’s Austen L. Burkett
Operations Supervisor, Real Estate Development, and Marketing and Sales austenb@gardenstateoutdoor.com and billboardz@aol.com   It’s no secret that the OOH industry is changing every day. Join us as Austen L. Burkett of Garden State Outdoor shares how this family run company has evolved over the past 25 years, where he sees the industry going for independent providers and ...

Outdoor Goes Couture

Outdoor Goes Couture
Last week, I had the privilege of attending an extraordinary event in Charlotte, NC – Adams Outdoor Advertising’s “Outdoor is In” gala at the Mint Museum. Much like the famous OOH campaign, I shot these photos on an iPhone 6s. However, unlike the OOH campaign, put them into an overly produced video. The team at Adams ...