Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace
Out-of-home industry’s auditing and measurement organization names emerging marketer, supplier and agency thought leaders

  Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...

Member Spotlight: GreenSigns
A conversation with GreenSigns CEO, Joe Mancino.

Member Spotlight: GreenSigns <br/> <span style='color:#000000;font-size: 18px;'>A conversation with GreenSigns CEO, Joe Mancino.</span>
Tell us a little bit about GreenSigns. GreenSigns is an innovative Chicago OOH company specializing in audience delivery via our digital-highway network, and dynamic audiences via our static spectaculars throughout Chicago. We are a well funded start up with more than 6 years under our belt, and have been growing organically through newly constructed digital billboards as ...

Geopath Welcomes EMC Outdoor, Signal Insite/Martin Outdoor and Publicis Media to their Board of Directors
The out-of-home industry’s auditing and measurement organization elects Executive Committee members and welcomes three new members to its Board of Directors

Geopath Welcomes EMC Outdoor, Signal Insite/Martin Outdoor and Publicis Media to their Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>The out-of-home industry’s auditing and measurement organization elects Executive Committee members and welcomes three new members to its Board of Directors</span>
Geopath, a not-for-profit organization which uses audience location data and media research to analyze out-of-home (OOH) advertising, announced the election of Executive Committee members and welcomed new members to the Board of Directors during their Board of Directors meeting on November 13, 2018. Newly elected to Geopath’s Board of Directors is Betsy McLarney, CEO of ...

Member Spotlight: Whiteway Outdoor
A conversation with David Levin, President of Whiteway Outdoor.

Member Spotlight: Whiteway Outdoor <br/> <span style='color:#000000;font-size: 18px;'>A conversation with David Levin, President of Whiteway Outdoor.</span>
Tell us a little bit about Whiteway. Whiteway Outdoor is an independent, third-generation, family-owned outdoor advertising and billboard company located in Atlanta, Georgia. Inspired by the big city and a visit to Times Square in the 1940s, our grandfather started Whiteway Outdoor with two lines of business – sign manufacturing and traditional outdoor advertising. Today ...

Member Spotlight: Kinetic
A conversation with Cedric Bernard & Michael Lieberman

Member Spotlight: Kinetic <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Cedric Bernard & Michael Lieberman</span>
  Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...