LinkNYC is the Future of Public Wi-Fi

02. February 2016 Uncategorized 0
by Nick Guercio & Nickelina Noel If you haven’t heard about LinkNYC, then you need to check out the free, high speed Wi-Fi network set to launch at least 7,500 Link kiosks across NYC. The program, funded through advertising, contributes to digital OOH advertising by providing a well-positioned and innovative platform. We took a trip ...

TAB – Moving to Monthly Updates!

25. January 2016 Uncategorized 0
2016 Metrics Released. Move to Monthly Updates Begins! TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly.  1. New Release: All ratings and impressions have been updated to reflect 2016 estimates. Any agreements made using the 2015 ratings still ...

5 Steps To Put OOH Into Your Media Mix Models

19. January 2016 Uncategorized 0
By Jeff Casper Modelers prior to 2010 had a very good reason not to include OOH into their media mix models: There were no audience ratings. Modelers could correct for but could not directly account for out of home’s impact on an advertiser’s goals. The result, predictably, were that models could not recommend out of ...