Geopath Member Spotlight | Innovare Medical Media

01. November 2022 Member Feature 0
Geopath Member Spotlight | Innovare Medical Media
A conversation with Michael Ricciardi, Co-Founder/Managing Partner, Innovare Medical Media. Q: What was your path to Innovare? Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman.  Mark and his family owned and operated ...

Geopath Member Spotlight | Stingray Advertising
A conversation with Gary Seem, President and Ryan Fuss, SVP

03. October 2022 Member Feature 0
Geopath Member Spotlight | Stingray Advertising <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Gary Seem, President and Ryan Fuss, SVP</span>
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...

Kym Frank at Look Out 2017

  This year at the 2017 OAAAGeopath National Convention + Expo, Kym Frank, President of Geopath, discussed how advances in audience location measurement are turning data into intelligence and powering exciting new ways to sell OOH, while delivering the accountability that advertisers demand.     “Change takes courage. But nothing worth doing is easy.” – ...

What You Should Know About the Geopath Rebrand

06. September 2016 Marketing, Member Services 0
What You Should Know About the Geopath Rebrand
Over the past few months, the Geopath team and Brand Council have worked tirelessly to make the transition from the Traffic Audit Bureau for Media Measurement to Geopath. We’ve revamped our presence and embraced our new identity as a team of driven, fun, and energized geeks. The 83-year-old audit bureau is now transformed into a ...

Up Close with Billups’ Matt Leible

01. August 2016 Member Feature 0
Up Close with Billups’ Matt Leible
Chief Marketing Officer, Billups Member of the Geopath Board of Directors and Brand Council Representative This is a pivotal time in OOH history as we move forward and embrace a new world of advertising– a move that can only be augmented by the drive and talent of its forerunners. Matt Leible, CMO at Billups shares ...

Research and Technology Company, RealityMine joins Geopath

Research and Technology Company, RealityMine joins Geopath
NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates. ...

Bridging the Divide with William Schwartz

Bridging the Divide with William Schwartz
Founder and CEO, Vector Media @wbsvector and @VectorMedia Experiential advertising is more relevant than ever as the tech world continues to advance thus, allowing a seamless merging of the digital/physical divide. William Schwartz, Founder and CEO of Vector Media is an advocate for this shift. From the get go, Bill positioned Vector as a forward ...