Top 10 OOH Spenders By DMA: Salt Lake City
geekOUT Fast Facts Friday

Top 10 OOH Spenders By DMA: Salt Lake City <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
For today’s Fast Fact Friday, we will continue our trend of analyzing the top OOH spenders in specific DMAs, so our members are ready as their markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at Chicago, Pittsburgh, Boston, and New York City, highlighting the top OOH advertisers in these markets. However, for today’s ...

Using OOH to Reach Political Audiences in Battleground States
GeekOUT Fast Fact Friday

Using OOH to Reach Political Audiences in Battleground States <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
As we continue to move toward November, political advertising is becoming more prevalent across all media formats, especially in key battleground states. Marketing committees for campaigns are looking at all media options available to not only reinforce support of their candidate among their base, but also to convert independent voters as well as conquest voters from their opponent’s party.   Over the past several ...

Geopath Salutes Our Essential Heroes – Educational Services
GeekOUT Fast Fact Friday

Geopath Salutes Our Essential Heroes – Educational Services <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Our past three Friday Fast Facts have focused on extending our gratitude toward different groups of essential workers, ranging from healthcare professionals, grocery store employees and transportation and warehousing employees. These groups may be doing different work, but they are both risking their health and safety to do their jobs and support the rest of us. ...

OOH Salutes Our Essential Heroes – Transportation and Warehouse Workers
GeekOUT Fast Fact Friday

OOH Salutes Our Essential Heroes – Transportation and Warehouse Workers <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever ways we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources.    Our past two Friday Fast Facts have focused on extending our gratitude toward two different groups of essential workers; healthcare professionals and grocery store ...