DMA Report | November 16th, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 16th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.

COVID Mobility Update (November 12th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (November 12th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of November 2nd. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...

Perception vs. Reality
The Focus Group of One

Perception vs. Reality <br/> <span style='color:#000000;font-size: 18px;'>The Focus Group of One</span>
Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading.” This ...

DMA Report | November 9th, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 9th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 26th. To see data on your market or to view the full report, please click here.

Top OOH Spenders By DMA: St. Louis
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: St. Louis <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
The  Geopath team recently released two OOH spending reports with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the  GeekOut Library.   For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. For today, let’s venture out to the twenty-third largest DMA in the country and the “Gateway to the West,” St. Louis, MO. We will not only ...

COVID Mobility Update (November 5th)
Miles Traveled Daily Remain Relatively Stable, Up 70% From April Low.

COVID Mobility Update (November 5th) <br/> <span style='color:#000000;font-size: 18px;'>Miles Traveled Daily Remain Relatively Stable, Up 70% From April Low.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 26th. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...

DMA Report | November 2nd, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 2nd, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 19th. To see data on your market or to view the full report, please click here or on the image below.