We hope everyone is reading this blog post in good health.
The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry.
Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two months.
According to the data, this week marks the ninth consecutive week of growth in average total miles traveled per day – an increase of 69% since April 6th. The average miles traveled daily has increased by 0.8 miles over the last week, up 5% week over week since the April low.
Additionally, distance traveled daily is now at 91% of the travel occurring the first week of March, prior to when the COVID-19 restrictions went into effect. In state after state, distance traveled daily is approaching (and in some cases exceeding) levels of travel occurring the first week of March.