The Late Erwin Ephron’s Measurement Contributions Still Ring True
Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron.

The Late Erwin Ephron’s Measurement Contributions Still Ring True <br/> <span style='color:#000000;font-size: 18px;'>Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron.</span>
The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron.  He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...

OOH Advertising Trade Association, Geopath, Launches New Methodology
Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats 

OOH Advertising Trade Association, Geopath, Launches New Methodology <br/> <span style='color:#000000;font-size: 18px;'>Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats </span>
New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement.   The approval was made by a vote of the Geopath Board of Directors at the board ...

Notes On The New OOH Measurement
A Letter from Geopath President, Kym Frank, to the OOH Industry

Notes On The New OOH Measurement <br/> <span style='color:#000000;font-size: 18px;'>A Letter from Geopath President, Kym Frank, to the OOH Industry</span>
Recently, Geopath, the non-profit association responsible for providing the universal currency for the out-of-home advertising industry, updated its methodology, utilizing the advanced location data inputs that are available today. Geopath is governed by a tripartite Board of Directors, representing agencies, advertisers, and media owners who collectively approved this advancement in audience measurement.   The new ...