As you probably have read by now, the launch of the new Geopath Insights is targeted for October 1st. While this is truly exciting, we want to make sure our members are prepared for the transition. To help with this, we thought it would be valuable to put together a quick overview of what the launch really means for the OOH industry and what to expect over the coming months.
Rest assured, we are not shutting down any of our legacy tools on October 1st. We realize that this is a huge transition for the industry, and as such, we will be leaving our legacy systems (ADS and OOH Plan) up until at least December 31st. This will allow media operators enough time to review their inventory and ensure that it is appropriately represented in the Geopath Insights Suite and the Geopath API. It will also give advertisers, planners, and buyers enough time to become comfortable with new insights and audiences available.
To further support this, Geopath has worked closely with our Futures Council to develop a Best Practices, Standards and Protocols Document, which will serve as a touchstone for those planning, buying and selling OOH media during this transition period and beyond. We have also worked with the Council to create an online training curriculum that is now live on the Geopath website.
Once live, the new Geopath Insights should only be used for campaigns scheduled to launch in January 2020 or later. The current Geopath impression data should be used for responding to RFPs and client requests until the end of the year. Please refer to the Best Practices, Standards and Protocols document for some FAQs on how to handle any unique situations (e.g. campaigns that start in 2019 but end in 2020).
As you review inventory either in the Geopath Insights Suite, or via the API, you will notice three status identifications:
- Measured – Indicates that the selected inventory has passed audit and measures are published.
- Under Review – Indicates that the selected inventory has been flagged by Geopath and/or the Media Operator for re-audit. Impression measures are published for the select unit but are subject to change.
- Suppressed – Indicates that the selected inventory has been flagged by Geopath and/or the Media Operator for re-audit. Impression measures are not published for the select unit.
We fully expect that a number of units will be identified as “published under review” or “published suppressed” as we work with our media operators to fully integrate all of their inventory in the new system by the end of the year.
We know that there will be a lot of questions as the industry moves through this transition period. We want to assure all of our members that we are here to support you. Please reach out to us on geekOUT@geopath.org if you have any additional questions or need more information.