This January, CBS released a report listing all of the generations by birth year. Somehow, they forgot to list Generation X, people born between 1965 and 1980. This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.”
The advertising industry would make a grave mistake if they too, forget Gen X, while paying attention to the much sought-after Millennials. According to a recent eMarketer report, GenX is in their financial prime. Not only do they have higher incomes than the average household, their average yearly spending is $73,681 – nearly $13,000 more dollars a year than the rest of the population.
Studies show that OOH is a great way to reach this age group. According to Simmons, they are 9% more likely than the rest of the population to say they have noticed OOH advertising in the last 30 days. They are 21% more likely to say they’ve seen an airport ad, 20% more likely to say they’ve seen an ad in a gas station, and 13% more likely to say they’ve seen a transit ad.
For more information about Gen X and how to reach them with OOH advertising, please feel free to reach out to your friends at Geopath geekOUT@geopath.org
Want to know more and develop your own fast facts?
or Scott Fiaschetti at firstname.lastname@example.org