You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), and cost per point (CPP).
Check out the one-sheet below to understand more about the ways cost is evaluated in media campaigns. This, and many, many more training materials are available in our geekOUT Library. We encourage all of our members to check it out.